Pricing guide
How much does a website redesign cost
The right question is not what a redesign costs, but which parts of the site are worth keeping.
We just want it to look more modern — the request sounds small, but the price depends on what hides beneath the appearance. If the structure, the content and the platform remain sound and you only change the visual clothing, a redesign costs an indicative 30–60% of the price of an equivalent new site: for a site that would cost €3,000 to build new, reckon on €900–1,800. If the page structure and the technology have to be rethought — an old platform, unmodifiable code, an abandoned PHP version — this is no longer a redesign but a rebuild, at the full price of a new site. And both routes carry the chapter quotes omit most often: content migration and 301 redirects, an indicative €300–1,500. Without correct redirects from the old addresses to the new ones, search positions built over years evaporate within weeks — and rebuilding them costs more than the entire redesign. Below: how to tell which scenario you are in, and when a redesign is, honestly, money thrown away.
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Key takeaways
Visual redesign: 30–60% of a new site's cost
The structure and the platform stay, the appearance changes: new design, typography, imagery, mobile adaptation. It makes sense only if the technical foundation is healthy and the current content performs.
Full rebuild: the cost of a new site
A rethought structure plus new technology. It looks expensive next to a small redesign, but repeatedly patching an outdated platform becomes more costly within 2–3 years than rebuilding once, properly.
Migration and 301 redirects: €300–1,500
Mapping every old address to its new counterpart and transferring the content. It is the insurance policy for your organic traffic — the chapter cheap offers skip in order to look competitive.
When a redesign is money thrown away
There is a simple test: if the site's problem is under the paint, new paint will not fix it. The signs that you need a rebuild rather than a redesign: the platform no longer receives security updates, the site loads in over 4–5 seconds whatever you optimise, you cannot add functionality without hacks, and editing content requires a programmer for every comma. A €1,500 redesign over such a foundation means that a year later you pay for the rebuild anyway — and you have also lost the €1,500. Equally pointless is the redesign born of internal boredom: if the site brings customers and the analytics show stable conversions, the team being tired of it is not a business reason.
A concrete budget example for the middle scenario: a 20-page services site, on a platform still supported, with a design from 2019 that was never properly adapted to mobile. A complete visual redesign with new mock-ups: an indicative €1,200–1,800. Content migration with copy adjusted to the new structure: €300–500. Mapping and implementing the 301 redirects plus post-launch verification in Search Console: €300–600. Indicative total: €1,800–2,900, against the €3,500–4,500 the same site would cost built from scratch. If the redesign quote you receive approaches 80–90% of a new site's price, ask directly for the new build — the price gap no longer justifies the inherited compromises.
Frequently asked questions
Will I lose my search positions after a redesign?
No, if the migration is done correctly: every old address receives a 301 redirect to its new counterpart, the titles and content of the performing pages stay, and the new site is checked in Search Console immediately after launch. Losses appear when addresses change without redirects — search engines then treat the new pages as a stranger's site, without the accumulated history.
Can I run the redesign in stages, page by page?
Technically yes, but it rarely pays: the site looks like two sites glued together for months, and the total cost comes out 20–30% higher because of the double coordination work between old and new. Staging makes sense only on very large sites, above 100 pages, where a single launch would be too risky.
How long does a redesign take compared with a new site?
A purely visual redesign is faster: an indicative 3–5 weeks against 4–8 for a new site, because the structure and the copy already exist. Paradoxically, a full rebuild of an old site can take longer than a new one from scratch — migrating and cleaning content accumulated over years adds several weeks.
How do I know whether my site needs a redesign or just optimisation?
Look at the numbers before the aesthetics: if traffic is stable but conversions are falling, the problem is often fixable in targeted ways — speed, forms, unclear messaging — on a budget of €300–800. A full redesign justifies itself when the mobile bounce rate is disproportionately high or when the site visibly undermines your credibility at first impression.
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Let’s talk about your project
Message us on WhatsApp or send an email — you talk directly to a developer.
office@northdan.com · +40 752 070 247