Pricing guide
Web design rates: what does design alone cost?
Design and implementation are two separate invoices — this page covers the first one.
When you ask what the design of a website costs, the first clarification is what you are actually buying: design alone — wireframes, Figma mock-ups and possibly a clickable prototype — or its implementation in code as well. This page covers strictly the first part. Indicative rates for 2026: €100–400 for designing a single page, €800–4,000 for the complete design of a website, and a design system for applications — reusable components, typography rules, interaction states — falling between €2,000 and €8,000. The ranges depend on complexity and on how many revision rounds are included. One warning from practice: design bought separately from implementation looks excellent in a presentation but can hide development costs, because not every beautiful mock-up is reasonable to build.
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Key takeaways
Per-page design: €100–400
One page thought through end to end: structure, visual hierarchy, desktop and mobile variants. Campaign landing pages belong here.
Full website design: €800–4,000
All page types (home, services, contact, blog), a unified style, two or three revision rounds and handover of the Figma source files.
Design system: €2,000–8,000
For applications: a component library, typography, colours, error and loading states — the foundation that keeps a product coherent for years.
What a designer concretely delivers — and where problems appear
The standard deliverables, in working order: wireframes (black-and-white sketches that fix the structure before the aesthetics), Figma mock-ups at real resolution for desktop and mobile, and on larger projects a clickable prototype through which you can walk the flows as if the site already existed. Ask for the editable source files from the outset and clarify in the offer how many revisions are included — the fourth round of trying one more variant is where design budgets double.
The problem with design divorced from implementation: a mock-up can contain animations, collages and interactions that are hard to build or that weigh the site down until it crawls on mobile. If the designer and the developer never speak to each other, you become the referee without the technical competence to judge. Practical solutions: either take design and implementation from the same place, or put both parties round the same table before you approve the mock-ups — one hour of conversation prevents weeks of compromise.
Frequently asked questions
Can I use the delivered design with any development team?
Yes, if you receive the Figma source files with usage rights clarified in the contract — verify that before paying, not after. A tidy file with defined components and styles is implemented correctly by any team; an export of static images, by contrast, leaves the developer guessing spacing and fonts.
Why do design rates range from €100 to €400 per page?
Three variables: page complexity (a landing page with eight sections, an interactive calculator and test variants is nothing like a contact page), the designer's experience, and the number of revisions included. Below €100 a page you generally get a lightly adjusted template rather than design thought through for your business — sometimes enough, but worth knowing.
Do I need a design system or are page mock-ups enough?
For a brochure site, mock-ups are enough. A design system justifies itself on applications with dozens of screens and continuous development: without it, every new screen reinvents buttons and forms, and the product looks patched together after a year. The €2,000–8,000 investment is recovered through later development speed.
Does the designer also handle the page copy?
Usually not — copywriting is a separate service and mock-ups arrive with placeholder text. This is a practical trap: the page looks impeccable with short invented headlines, then your real copy, three times longer, wrecks the layout. Ideally, give the designer the final copy or at least realistic drafts before work starts.
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Let’s talk about your project
Message us on WhatsApp or send an email — you talk directly to a developer.
office@northdan.com · +40 752 070 247