Pricing guide
What a website really costs in 2026
Honest market ranges from the Romanian market, with the factors that move the price — no “call us for a quote”.
The Romanian website market quotes anywhere from a few hundred lei to tens of thousands of euros — and, frustratingly for any buyer, every offer carries the same label: “presentation website”. The real difference is in what you get: a template filled with text in two days does not compare with a site built on the search structure of your market, with copy written for customers and pages that load instantly. As orientation for 2026: a template site runs €300–1,500; a custom-built presentation site with SEO structure and crafted content €1,500–5,000; and functional platforms — accounts, bookings, integrations — start at €5,000 and grow with complexity. All figures are indicative and VAT is not included. With us a business website starts from €700, VAT not included, and normally goes live in 2–4 weeks, or 4–8 weeks when it carries dedicated functionality. Recurring costs afterwards are small and paid directly to suppliers: a .ro domain at 40–70 lei/year, shared hosting at 100–400 lei/year, optional maintenance from €50/month, and an SSL certificate at €0, because Let's Encrypt issues TLS certificates free of charge. Below we break down each range and its drivers, so you can compare offers on substance rather than label.
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Key takeaways
Template: €300–1,500
Fast and cheap, fine when you only need a decent online presence — but hard to differentiate and rarely visible in Google.
Custom: €1,500–5,000
Own design, structure built on your customers' searches, good performance — the typical investment for a company that wants clients from its website.
Platform: from €5,000
User accounts, bookings, payments, integrations — the website becomes an application, and price follows functional complexity.
What actually moves the price
Three factors dominate. The number of genuinely distinct page templates, because a site with four templates and forty pages costs far less than one with fifteen templates. The origin of the content, since copy written for your market and photography shot for your company are a separate line item from filling a template with what you already have. And the integrations — a contact form is free, a live stock feed or a payment flow is a project of its own.
Two more move it quietly. Languages, where a second language done properly means translated copy, its own URL structure and a review pass, not a plugin. And the depth of search groundwork: a site built on a structure derived from what your market actually searches costs more up front than one mirroring your internal org chart, and it is the single decision most likely to determine whether the site earns anything at all.
Frequently asked questions
Why do prices vary so much between agencies?
Because fundamentally different products hide under the same label: template versus custom design, copied text versus market-specific content, plus large differences in overhead between freelancers, small agencies and agencies with expensive offices.
Is paying for SEO from the start worth it?
If you want clients from Google, yes — SEO structure is cheap to build in from day one and expensive to retrofit. If the site is just a business card for existing clients, you can postpone it.
Do I own the website after delivery?
You should, but verify the contract: domain registered to your company, full hosting access, and the right to move the site anywhere. Refusal on any of these points is a red flag.
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Let’s talk about your project
Message us on WhatsApp or send an email — you talk directly to a developer.
office@northdan.com · +40 752 070 247