Azure: the natural extension of Microsoft infrastructure

For a company that works daily in Microsoft 365, manages users in Active Directory and runs internal .NET applications, Azure is not merely one cloud provider among many — it is the natural extension of existing infrastructure. Single sign-on works from day one, eligible Windows and SQL Server licences cut costs through Azure Hybrid Benefit, and the IT team administers everything with tools it already masters. Azure Hybrid Benefit applies to on-premises licences with Microsoft Software Assurance and to active Linux subscriptions, according to Microsoft's own pricing page. We implement business systems on Azure, integrate it with a company's Microsoft ecosystem and optimize costs — because here too, as in any cloud, waste creeps in without supervision. The honest assessment: outside the Microsoft ecosystem Azure's specific advantage thins out, and the comparison with AWS is decided on concrete services and prices, not slogans.