Pricing guide
Brochure website cost: what you concretely get at each level
The gap between 500 lei and €5,000 is not the site itself but everything standing behind it.
A dental practice, an accounting office and a small local manufacturer want the same thing from a brochure website: to be found in search and to inspire trust before the first phone call. The budgets required differ enormously, and the real market ranges for 2026 look like this: under 500 lei a year if you build it yourself on Wix or WordPress.com, €300–1,500 for a template implemented by a freelancer, and €1,500–5,000 for a custom brochure site with professional copywriting and on-page SEO included. The figures are indicative and depend on the project, but the logic behind them is stable: at every level what you are really paying for is somebody else's time and the expertise you do not have. This page breaks down exactly what you buy at each threshold, so you choose the level that suits your company's stage rather than the one the most insistent offer sells you.
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Key takeaways
DIY on a platform: under 500 lei a year
Wix or WordPress.com on a basic subscription: you build it yourself over a weekend and it looks decent, but the copy, the photos and the optimisation stay entirely on your shoulders.
Implemented template: €300–1,500
A freelancer adapts an existing theme to your copy and identity. Fast and affordable, though the page structure remains the template's rather than your business's.
Custom site: €1,500–5,000
Design started from scratch, professional copywriting, on-page SEO, good speed on mobile. Indicatively, most serious small and mid-sized companies land here.
The factors that move the price inside the range
Four elements separate a €1,500 brochure site from a €5,000 one. The first is copywriting: text written by a professional for each service page costs money but turns visitors into customers. The second is dedicated photography — a photo session on your premises adds a few hundred euros and removes the generic feel of stock images. The third is the number of languages: every language version means translation, adaptation and extra pages to maintain. The fourth is forms and integrations: online booking, maps, chat, a CRM connection.
A concrete example: a veterinary clinic with 6 pages, copy written by a copywriter, a booking form and an English version lands at an indicative €2,800–3,500. The same clinic on a template, with copy written by the owner and without online booking, drops to €600–900. Both variants are legitimate — what differs is how much of the persuasion work the site does on your behalf.
Frequently asked questions
Is paying for copywriting on a brochure site worth it?
If the site is your main channel for new customers, yes: the copy is the part that persuades, not the design. If customers arrive through referrals and the site is merely a business card, you can write the text yourself and save a few hundred euros.
How many pages should a brochure website have?
For a typical SME: home, about, one page per main service, and contact — meaning 5–8 pages. Each service on its own page matters for search; a single services page with everything crammed into it ranks noticeably worse.
Can I start with a template and move to a custom site later?
Yes, and it is a sound route for young companies: the €300–1,500 template proves that the site brings enquiries, and you move to custom only when volume justifies the investment. You do lose the cost of the first site — real reuse is limited to the copy and the photos.
What annual costs remain after launch?
Indicatively: 40–70 lei a year for a .ro domain, 100–400 lei a year of hosting for a small site, plus occasional updates. Without a maintenance retainer, a simple brochure site can run for years with minimal intervention.
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Let’s talk about your project
Message us on WhatsApp or send an email — you talk directly to a developer.
office@northdan.com · +40 752 070 247