IT Glossary
What are keywords?
The phrases customers type into Google — and your site is found precisely to the extent that it speaks their language.
Your customers describe their own needs every single day, in the search box: boiler repair Cluj, how much does an ERP cost, accounting firm near me. Those are keywords, and SEO begins with a question that requires some commercial humility: do the phrases they type actually appear on your website, or does the site speak only your internal dialect of integrated solutions for operational excellence? The work has three parts. Research, meaning what people genuinely search for, using Google's own free tools or specialised ones. Alignment, where each important page targets one search intent, in the natural language of that intent, in the title and in the body. And competitive realism, since on a broad term you compete with an entire country, while on a specific one you compete with a handful of firms — and long, specific searches bring fewer visitors but ones far closer to a decision. The classic mistake to avoid is stuffing phrases mechanically into text: modern algorithms evaluate meaning and usefulness, not repetition counts.
Let’s talk about your project
Message us on WhatsApp or send an email — you talk directly to a developer.
office@northdan.com · +40 752 070 247
Why it matters for your business
You speak the language of demand, not of supply
Pages aligned to real searches capture customers already looking for the service — the cheapest commercial traffic that exists anywhere.
Prioritisation based on data
Search volumes show where demand is high and competition thin, so the content plan is built on numbers rather than on inspiration.
One foundation for SEO and paid ads alike
The same keyword research feeds organic positions and Google Ads campaigns — one investment supporting two channels at once.
Frequently asked questions
How do I find out which keywords my customers use?
Three sources within reach: Google itself, through autocomplete suggestions and related searches; Search Console, which shows the queries your site already appears for; and Keyword Planner in Google Ads for volumes. To those add the gold mine everyone ignores — the questions customers ask on the phone, in their own words.
How many keywords should one page target?
One search intent per page, together with its natural synonyms and variations. Not a single phrase repeated obsessively, but not ten subjects crammed together either. If two searches carry clearly different intent, such as ERP price versus what is an ERP, they deserve separate pages.
Do keywords still matter in the age of AI search?
Yes, but transformed. AI assistants and generative search still answer questions phrased by humans, and the sources they cite are the pages that address those questions clearly. The work of understanding your customer's language remains; the form of the answer — complete, structured, worth quoting — becomes even more important.
Let’s talk about your project
Message us on WhatsApp or send an email — you talk directly to a developer.
office@northdan.com · +40 752 070 247